Decathlon News
& Pressfiles

Celebrating a decade of collaborative transformation!

Behind most Decathlon products is a powerful industrial story -co-created with our trusted industrial partners. These are experienced, agile players who share our values and work hand-in-hand with our teams at every step.

Over the past decade, these partnerships have played a key role in our transformation. In a complex, ever-changing world, we must adapt- and to do so, we need the best by our side.

Last month, we welcomed over 400 partners and teammates to our World Partners Forum at Decathlon HQ in Lille, where we shared our new strategy.
This event marks a moment filled with meaningful interactions and exchanges. However, strong and deep collaboration doesn’t wait for events, as our teammates are working closely with them year-round.

Together, this ecosystem will lead the future of our sports industry. 

Congrats to Javier López Segovia, Matthieu Brière, Frédéric Merlevede, Lore Nauczyciel, Lionel Dias, François PIERLOT, Wilfried Cornet, Léa Brioul, for your amazing support! And a big thank you to everyone else behind the scenes who helped make this event such a success!

At Decathlon, we believe in the incredible power of sport to change lives. That's why our very own Decathlon Foundation resonates deeply with the spirit of the International Day of Sport for Development and Peace!

For two decades now, our Foundation has been on an amazing journey, with the same objective to make the benefits of sport accessible to people in vulnerable situations. Each project is lead by a dedicated teammate, allowing us to team up with non-profit organizations that run comprehensive programs for beneficiaries. And at the heart of it all? Sport – it's in our DNA!

We're so proud to share that in these first 20 years, over 10,000 of our volunteers teammates have poured their hearts into more than 1,000 inspiring projects across 53 countries, positively touching the lives of 900,000 people!

Let's celebrate the power of sport together! 

More Runs. More Life.

With a fresh look, a renewed purpose, and a powerful new campaign, KIPRUN is entering a new era.

Rooted in the idea that every run is more than just distance and time, KIPRUN invites all of us to keep running to explore our potential and grow.

I want to take a moment to thank every single Decathlon teammate across the world, for their hard work, dedication and tenacity in bringing the joys of sport into the lives of millions of people! 

I'm proud to be part of such an amazing Blue Team.

Having seen this trend everywhere on social media, I thought it would be a great opportunity to highlight the beating heart of Decathlon!

Javier López Segovia

Spring is Here – Time to Move

Longer days, warmer weather, and a city coming to life—spring is the perfect time to get outside.

Introducing the DECATHLON x Tetsunori collection: a bold fusion of sportswear and art, inspired by the energy of urban nature’s rebirth. This collection, created in collaboration with Japanese artist Tetsunori Tawaraya, brings his unmistakable style to vibrant apparel and outdoor essentials, designed to move with you.

Step outside. Feel the season. Celebrate spring in motion.

Savilia Blunk: Pushing Limits on the World Stage

The latest episode of Red Bull Race Tapes takes you inside the MTB World Cup—where the stakes are high, the competition is fierce, and every moment is a test of will. And leading the charge? Savilia Blunk, our Decathlon Ford Racing Team athlete, turns challenges into achievements.

Her journey isn’t just about speed—it’s about resilience, passion, and the relentless pursuit of progress. She moves, she inspires, and she reminds us why we believe in the power of sport to move people and spark wonder.

Watch now and see Savilia in action!

Imagine facing -30°C, where every breath is a challenge, and every step demands strength.

Jessica & Agathe conquered the Lapland Trophy, the first 100% women’s polar raid, pushing their limits for a greater cause—supporting cancer patients.

At Decathlon, we are passionate about pushing boundaries, which is why we were thrilled to support Jessica and Agathe on the Lapland Raid Trophy.

We're proud to be part of their journey and to witness their determination.

#LaplandTrophy #WomensPolarRaid #Innovation #DecathlonSportsLab

At Decathlon, we believe movement isn’t just about sport - it’s about progress.

But too many women face barriers that hold them back, both in sport and in leadership. That’s why we’re committed to making space for women to lead, grow, and drive change. Because sport has the power to transform lives. 
Today, more women are stepping into senior leadership roles at Decathlon, shaping the future of sport and beyond.

Because when women move -whether on the field, in the workplace, or in society- progress follows. ???? 

Let’s keep moving forward, together. 

#WhenSheMovesWeMove #Decathlon #ReadyToPlay

Decathlon is constantly expanding how we connect with sports communities around the world. Through strategic partnerships, we’re making our products available in more places, giving more people access to the best gear for their activities.

Our latest initiative? Japan’s first KIPRUN corner inside one of Tokyo’s busiest malls.

Running is an integral part of Japanese culture, and thanks to this collaboration, even more runners will have access to our high-performance KIPRUN products.

#Decathlon #DecathlonJapan #Kiprun #Running