Decathlon News
& Pressfiles

Meet the young runners whose passion fuels their dreams. 

Access to sport, perseverance, solidarity, team spirit, and the relentless drive to push one’s limits. These values are at the heart of Decathlon’s mission and KIPRUN’s 42 House project, our center in Iten, Kenya, dedicated to training and empowering local long-distance runners.

To celebrate one year since its inauguration, we’re proud to share something special: a 45-minute documentary, “Where The Journey Begins,” which takes you inside 42 House and behind the scenes of life at the center.

Discover how 42 House is offering them tools, guidance, and a community to overcome challenges and thrive on and off the track.

From their early morning runs to the moments of camaraderie, emotions and triumph, this film captures the determination and teamwork that drive these athletes forward.

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Pump up the volume!

Music is the ultimate workout partner, boosting energy and keeping us motivated.

That’s why we’ve created Sync to the Sound, a collaboration with DJs Artem and Assia MK. Together, we’ve curated exclusive Spotify playlists designed to fuel your workouts and stay focused and energized. Because the right beats can transform any fitness journey.

To complement the experience, we’re also introducing a new Spring/Summer activewear collection, designed with both performance and style in mind. It’s the perfect fit for anyone working towards their 2025 fitness ambitions. 

Check out the playlists on Spotify and explore the collection on our website (links in comments), to feel the beat and elevate your game!

Your best workout starts with the perfect playlist and the right gear! Are you ready to play?

Wishing You a Season of Joy and Wonder!

This holiday season, we’re reminded of the incredible joy that comes from moving together—whether it's through sports, shared moments, or simply connecting with the people who matter most.

Because at Decathlon, we know gifts are made to be played with! Whether it’s bikes racing through the living room or kids turning the backyard into a sports arena, the magic is in the movement—messy, fun, and full of laughter.

From all of us at Decathlon, we wish you warm, joyful holidays filled with love, laughter, and a touch of adventure.

Here’s to a new year filled with fresh starts, new sports, and endless possibilities.

What if the future of sport began with kids?

On the latest episode of Kuul Conversations, our Senior Vice President of Sport and Product Innovation, Tom Waller, shares a powerful perspective: to truly democratize sport, we need to listen, learn, and innovate—starting with the joy and creativity kids bring to movement.

In this inspiring conversation with host Clare McSweeney, Tom reflects on how sport, at its core, is about unlocking human potential. At Decathlon, we’re proud to play our part in making movement more accessible, especially in the next generation / our kids —striving to create opportunities for everyone to experience the wonders of sport.

We’re honored to be recognized in the Laureus Sports for Good Index this year.

This distinction celebrates our purpose of moving people through the wonders of sport — as we work to create a positive impact, connect communities, and support sustainable development goals alongside like-minded brands.

Since the creation of the Decathlon Foundation in 2005, we’ve supported around 980 projects across 53 countries, impacting an estimated 580,000 beneficiaries. And the purpose remains on moving people in vulnerable situations, and sharing the joy and transformative power of sports. While there’s much more to be done, we’re proud of each step we take forward. 

Here’s to moving people, sparking wonder, and building a better future through the passion for sports.

#SportforGoodIndex #SocialImpact

Give your old gear a second wind!

At Decathlon, we want to keep the spirit of sport alive—not just for today, but for tomorrow, too. With our Buy Back initiative, you can return your pre-loved sports equipment and turn it into vouchers or cash. It’s our way of helping you gear up for new adventures while reducing waste and ensuring sports equipment gets the full life it deserves! 

Imagine the miles, memories, and moments your old equipment has seen - now, picture it finding new life in the hands of someone else. Together, we’re contributing towards a circular future, one where every piece of gear gets to tell more stories.

Ready to join us on this journey? 

Let’s keep products in play, waste at bay, and continue moving people through the wonders of sport!

#BuyBack #CircularEconomy

Bringing our best game by celebrating what makes us unique! 

At Decathlon, we’re proud to celebrate inclusion as one of our human fundamentals as well as the whole area of Diversity, Equity, and Inclusion as a pillar of who we are.

We asked our teammates what inclusion means to them, and their words said it all.

Watch the video to hear their powerful words and perspectives.

#AllIn #GlobalDiversityAwareness #ReadyToPlay

Rentals for Rubbish – the world is our playground, and it’s time to protect it!

At Decathlon, we believe that sport has the power to unite communities. 
Last month, we proudly partnered with Planet Patrol for Rentals for Rubbish, an initiative launched during World Cleanup Day. Over a 2-week mission, communities across the UK traded litter for discounts on sports equipment rentals.

Together, we logged 4,798 pieces of litter - 83% of which was plastic - helping to clean up our playgrounds and safeguard our oceans. Every action matters and we all have a role to play in reducing our impact on the planet. 

The mission continues. Let’s keep moving - for sport and future generations. 
#RentalsForRubbish #WorldCleanupDay

We are Ready To Play in Paraguay!
Last week we opened our first store in Paraguay, which is located at the heart of Asunción at the Paseo Galería shopping center! 
With a spacious area dedicated to all things sports, our passionate teammates are ready to help you find your next adventure. 
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