Decathlon News
& Pressfiles

2023 was a transformative year for DECATHLON as the company laid strong foundations for the future (...)

Méline Rollin truly represents everything that we love at Decathlon. 

Day-to-day, she is a data analyst for Decathlon .

But alongside this, she is an elite athlete, running with KIPRUN shoes. [...]

Ready for the big reveal of the Paris 2024 volunteer outfits?

At Decathlon, we believe in the power of sport to unite and inspire, and what better way to embody this spirit than through outfitting the incredible individuals who dedicate their time and energy to ensuring the success of the Games?

Every stitch, every detail of these outfits has been thoughtfully designed in collaboration with Paris 2024 to celebrate the dedication and passion of our volunteers. Together, we're ready to make Paris 2024 an unforgettable celebration of sport, unity, and sustainability.

#Decathlon #Paris2024 #Volunteers #MakeSportYours #ReadyToPlay

Designed by DECATHLON stylists in close collaboration with the artistic direction of Paris 2024, the range is made up of 15 emblematic pieces. 

Behind the scenes

"Wow, I am still buzzing from yesterday’s launch event - what an incredible moment!

We revealed our purpose, strategy and new brand to the world, and I’m so excited about the future. 

As part of the event, we saw some amazing products, the new jersey for the Decathlon AG2R La Mondiale cycling team AND we heard from some super inspiring athletes.

We heard from Teddy Riner, Méline Rollin and Romain Cannone from the Decathlon Olympic Team of athletes, as well as Sam Bennett of the DECATHLON AG2R LA MONDIALE TEAM.

There was so much energy in the room, and we were joined by thousands of teammates from across 70 different countries!

We’ve kicked off this new era as one big collective and I cannot wait to see where it leads us.

Thank you to everyone who made this event possible… Now, it’s time to Move People Through the Wonders of Sport!"

#DecathlonFuture #MovingForward #Decathlon #ReadyToPlay #DecathlonLinkedIn

Today is a new starting line for our company! We’ve been working on something wonderful and we’re excited to share our renewed brand identity, with a meaningful logo, an inspiring tagline and a bold new color palette including a new shade of blue.

Decathlon was started in 1976 out of friendship between sports lovers who wanted everyone to enjoy the benefits and fun of being active. 
Now, nearly 50 years later, we continue their legacy and this new chapter is a testament to our ambition to accelerate the positive impact Decathlon can have in the world. It’s a dedication to innovation, community and sustainability. It’s also a commitment to our North Star and our purpose to move people through the wonders of sport. 
We live and breathe sports, that’s why we want to reimagine it. Always! 

Check out our new brand online and in our stores and join us to put play back into sport - on the playground, on the court, or in nature. Ready to play? 

#DecathlonFuture #MovingForward #Decathlon #ReadyToPlay

Today marks an incredibly important new chapter for Decathlon … as we share our new purpose, strategy and brand identity with the world. 

Guided by our purpose, to Move People Through the Wonders of Sport, we aim to build a happier, healthier world. 

Our new strategy is anchored to 3 key areas: improving customer experience, turbocharging sustainability, and modernising every aspect of our business. 

Core to improving our customer experience was the introduction of a fresh brand identity, which we have launched today! It is energetic, motivational and aspirational… and includes a new logo that is deep-rooted in our history - we call it ‘the Orbit’. 

I’m so excited to be sharing this with you all - it is the beginning of a new era for Decathlon!

#DecathlonFuture #MovingForward #Decathlon #ReadyToPlay #DecathlonLinkedIn