Decathlon News
& Pressfiles

KIPRUN, the specialist running brand of DECATHLON, is thrilled to announce an exciting new partnership with Jimmy Gressier, one of Europe’s most talented distance runners. Starting in 2025, the deal will continue to the 2028 Los Angeles Olympics with the option to extend beyond this period. KIPRUN will proudly serve as Gressier’s official partner, supplying him with top-tier running equipment.

Wishing You a Season of Joy and Wonder!

This holiday season, we’re reminded of the incredible joy that comes from moving together—whether it's through sports, shared moments, or simply connecting with the people who matter most.

Because at Decathlon, we know gifts are made to be played with! Whether it’s bikes racing through the living room or kids turning the backyard into a sports arena, the magic is in the movement—messy, fun, and full of laughter.

From all of us at Decathlon, we wish you warm, joyful holidays filled with love, laughter, and a touch of adventure.

Here’s to a new year filled with fresh starts, new sports, and endless possibilities.

What if the future of sport began with kids?

On the latest episode of Kuul Conversations, our Senior Vice President of Sport and Product Innovation, Tom Waller, shares a powerful perspective: to truly democratize sport, we need to listen, learn, and innovate—starting with the joy and creativity kids bring to movement.

In this inspiring conversation with host Clare McSweeney, Tom reflects on how sport, at its core, is about unlocking human potential. At Decathlon, we’re proud to play our part in making movement more accessible, especially in the next generation / our kids —striving to create opportunities for everyone to experience the wonders of sport.

QUECHUA, the mountain sports specialist from DECATHLON, is opening a new chapter in its development with a new identity for winter sports. This strategic shift aligns with DECATHLON's revamped brand strategy, introduced in March 2024, which aims to simplify its portfolio and enhance the customer experience.

We’re honored to be recognized in the Laureus Sports for Good Index this year.

This distinction celebrates our purpose of moving people through the wonders of sport — as we work to create a positive impact, connect communities, and support sustainable development goals alongside like-minded brands.

Since the creation of the Decathlon Foundation in 2005, we’ve supported around 980 projects across 53 countries, impacting an estimated 580,000 beneficiaries. And the purpose remains on moving people in vulnerable situations, and sharing the joy and transformative power of sports. While there’s much more to be done, we’re proud of each step we take forward. 

Here’s to moving people, sparking wonder, and building a better future through the passion for sports.

#SportforGoodIndex #SocialImpact

Give your old gear a second wind!

At Decathlon, we want to keep the spirit of sport alive—not just for today, but for tomorrow, too. With our Buy Back initiative, you can return your pre-loved sports equipment and turn it into vouchers or cash. It’s our way of helping you gear up for new adventures while reducing waste and ensuring sports equipment gets the full life it deserves! 

Imagine the miles, memories, and moments your old equipment has seen - now, picture it finding new life in the hands of someone else. Together, we’re contributing towards a circular future, one where every piece of gear gets to tell more stories.

Ready to join us on this journey? 

Let’s keep products in play, waste at bay, and continue moving people through the wonders of sport!

#BuyBack #CircularEconomy

Bringing our best game by celebrating what makes us unique! 

At Decathlon, we’re proud to celebrate inclusion as one of our human fundamentals as well as the whole area of Diversity, Equity, and Inclusion as a pillar of who we are.

We asked our teammates what inclusion means to them, and their words said it all.

Watch the video to hear their powerful words and perspectives.

#AllIn #GlobalDiversityAwareness #ReadyToPlay