Decathlon News
& Pressfiles

QUECHUA, the mountain sports specialist from DECATHLON, is opening a new chapter in its development with a new identity for winter sports. This strategic shift aligns with DECATHLON's revamped brand strategy, introduced in March 2024, which aims to simplify its portfolio and enhance the customer experience.

We’re honored to be recognized in the Laureus Sports for Good Index this year.

This distinction celebrates our purpose of moving people through the wonders of sport — as we work to create a positive impact, connect communities, and support sustainable development goals alongside like-minded brands.

Since the creation of the Decathlon Foundation in 2005, we’ve supported around 980 projects across 53 countries, impacting an estimated 580,000 beneficiaries. And the purpose remains on moving people in vulnerable situations, and sharing the joy and transformative power of sports. While there’s much more to be done, we’re proud of each step we take forward. 

Here’s to moving people, sparking wonder, and building a better future through the passion for sports.

#SportforGoodIndex #SocialImpact

Give your old gear a second wind!

At Decathlon, we want to keep the spirit of sport alive—not just for today, but for tomorrow, too. With our Buy Back initiative, you can return your pre-loved sports equipment and turn it into vouchers or cash. It’s our way of helping you gear up for new adventures while reducing waste and ensuring sports equipment gets the full life it deserves! 

Imagine the miles, memories, and moments your old equipment has seen - now, picture it finding new life in the hands of someone else. Together, we’re contributing towards a circular future, one where every piece of gear gets to tell more stories.

Ready to join us on this journey? 

Let’s keep products in play, waste at bay, and continue moving people through the wonders of sport!

#BuyBack #CircularEconomy

Bringing our best game by celebrating what makes us unique! 

At Decathlon, we’re proud to celebrate inclusion as one of our human fundamentals as well as the whole area of Diversity, Equity, and Inclusion as a pillar of who we are.

We asked our teammates what inclusion means to them, and their words said it all.

Watch the video to hear their powerful words and perspectives.

#AllIn #GlobalDiversityAwareness #ReadyToPlay

Tribord and Yannick Bestaven (winner of the 2020-2021 Vendée Globe) co-developed an exclusive range adapted to the most extreme conditions, designed to equip the skipper for the 2024 Vendée Globe. This collection combines the expertise of Decathlon’s R&D teams with the demands of high-level performance.

Rentals for Rubbish – the world is our playground, and it’s time to protect it!

At Decathlon, we believe that sport has the power to unite communities. 
Last month, we proudly partnered with Planet Patrol for Rentals for Rubbish, an initiative launched during World Cleanup Day. Over a 2-week mission, communities across the UK traded litter for discounts on sports equipment rentals.

Together, we logged 4,798 pieces of litter - 83% of which was plastic - helping to clean up our playgrounds and safeguard our oceans. Every action matters and we all have a role to play in reducing our impact on the planet. 

The mission continues. Let’s keep moving - for sport and future generations. 
#RentalsForRubbish #WorldCleanupDay