DECATHLON announces partnership with Washington Wizards' rising star Alex Sarr
DECATHLON, one of the world's largest sports brands, is thrilled to announce a dynamic new partnership with Alex Sarr, power forward for the Washington Wizards'. This collaboration will see DECATHLON become Sarr's official technical partner and exclusive shoe supplier, highlighting the brand's commitment to supporting top athletic talent and innovation in sports performance gear.
Alex Sarr, 2nd-overall pick during the 2024 NBA draft, is an exciting addition to the Washington Wizards and the NBA. Before joining the Wizards, Sarr showcased his talent with several prominent clubs, including the Perth Wildcats in Australia's NBL, Overtime Elite, and Real Madrid’s youth team in Spain. His international experience and impressive performances have solidified his reputation as a rising star in basketball. As Decathlon's ambassador, he embodies the brand's commitment to making the sport accessible to all.
“We are incredibly excited to welcome Alex Sarr to the DECATHLON family, a meaningful partnership built on shared values and commitment for inspiring the next generation of athletes. At just 19, Alex is already making a strong impact in the NBA. His determination, work ethic, and passion for sports embody everything DECATHLON stands for. We are thrilled to support him on his journey, not only in high-performance basketball but also in training, nutrition, and all aspects of athletic excellence.” said Céline Del Genes, Global Chief Customer Officer at DECATHLON.
An ambitious and multi-faceted partnership
As part of the partnership, Alex Sarr will collaborate with Decathlon’s R&D teams to develop and refine high-performance basketball shoes and apparel. This collaboration aims to push the boundaries of sports technology, ensuring athletes of all levels can benefit from the advancements made through Sarr’s feedback and on-court experiences.
The partnership will also include community engagement initiatives, where Alex Sarr and DECATHLON will host basketball clinics and events aimed at nurturing young talents and promoting an active lifestyle. These efforts underscore the shared commitment to giving back to the community and fostering a love for sports among the youth.
Fans can also look forward to exclusive releases and special editions of DECATHLON products endorsed by Alex Sarr, available both in-store and online.
“I could not be more excited to partner with DECATHLON. I'm confident that every time I take the court I'll do so in the best equipment. We are very ambitious about the impact we’re going to make on the court and in the community. This is a true partnership and together, only the sky is the limit of what we can accomplish,” said Alex Sarr.
DECATHLON also formed a partnership with Alex’s older brother Olivier Sarr. Both collaborations mark a significant milestone for Decathlon as it continues to expand its footprint in the basketball market and push beyond the boundaries of athletic performance beyond.
A strategic step in DECATHLON’s sports vision
This announcement builds on DECATHLON’s growing network of elite partnerships, including collaborations with top athletes like Jimmy Gressier, who set a new European indoor record at the Boston Meeting in February 2025, and Antoine Griezmann, the World Cup-winning football star renowned for his playmaking brilliance with Atlético Madrid and the French national team. Further reinforcing this commitment, DECATHLON is extending its partnership with AG2R LA MONDIALE, its naming sponsor since last year and a long-standing supporter of the team for the 2025 season. These strategic alliances reflect DECATHLON’s vision of collaborating with top-tier athletes across multiple disciplines to elevate sports performance and inspire the next generation. For the first time, Decathlon shoes will step onto NBA courts, and the addition of Alex Sarr further strengthens this vision, particularly in the rapidly growing basketball market.
For over two decades, DECATHLON has championed a ‘technical partnership’ model, built on real-world product use and co-development with top athletes. This commitment to innovation, dating back to the early 2000s, continues to drive advancements in high-performance sports equipment. Recent collaborations, ranging from partnerships with French Ligue 1 clubs to KIPSTA becoming UEFA’s official match ball supplier for the Europa League and Conference League, as well as collaborations with tennis star Gaël Monfils and skipper Yannick Bestaven, highlight DECATHLON’s dedication to pushing the boundaries of sports technology and enhancing athletic excellence.
For more information about the partnership and upcoming product releases, please visit www.decathlon-united.media or @decathlon_basketball on social media.
About Decathlon
A global multi-specialist sports brand catering for everyone from beginners to top athletes, Decathlon is an innovative manufacturer of sporting goods for all skill levels. With 101,000 teammates and 1,750 stores worldwide, Decathlon and its teams have been working ever since 1976 to fulfill an ongoing ambition: Move people through the wonders of sport, to help them be healthier and happier in a sustainable future.
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