DECATHLON presents new groundbreaking technology experiences on Apple Vision Pro

DECATHLON, the world’s leading sporting goods retailer and global multi-specialist sports brand, announces the launch of three innovative new apps dedicated to Apple Vision Pro. 

Designed to elevate the experience for both Apple Vision Pro users and DECATHLON’s customers, the new apps enable them to explore, select, and purchase DECATHLON products by visualizing them in 3D and real size within their environment of choice, and even learn the stories behind each item.

• Simply named DECATHLON, the first app is featured in the Shopping space of the Apple Vision Pro across France, Germany, and the UK. The app allows users to browse DECATHLON’s online catalog and purchase the right items for their sporting adventures.
• The second app, DECATHLON Innovation, launched in the UK and France, highlights the latest groundbreaking products, providing users with a deeper understanding of the technological advancements behind their favorite sports equipment.
• The third app, Quechua Virtual Showroom, will be exclusively available at the DECATHLON Surrey Quays store in London. It will enable clients to virtually test and select their ideal products, making their shopping experience more interactive and engaging.

The new immersive apps join the existing DECATHLON shopping app, which has been available in Japan since June 28, 2024, and in the United States since February 2, 2024. 

Jimena Almendares, Global Chief Digital Officer of DECATHLON, says: "We are delighted to continue our partnership with Apple, a pioneer in tech innovation. Today, we are accelerating our ability to offer new and modern shopping experiences, allowing our customers to explore our sports products with unprecedented ease. This is just the beginning of our journey to push the boundaries of retail, sport, and tech, and we can’t wait to share this type of innovation with more customers.”