DECATHLON unveils a cutting-edge
immersive experience on Apple Vision Pro

The result of several months of in-house development by dedicated teams, the DECATHLON app has been reimagined for Apple Vision Pro to enable customers to discover the company’s latest innovations and shop for their favourite sporting goods. In the United States, the app will propose a selection of outdoor and cycling products designed to accompany people’s outdoors adventures.

Offering DECATHLON’s customers a seamless and immersive shopping adventure on the infinite canvas of Apple Vision Pro, this new app will help customers view, choose, and buy their new DECATHLON products -including seeing them in 3D in their personal environment- and even discover the stories behind each product. All in the blink of an eye.

With a strong ambition to move people through the wonders of sport, DECATHLON is developing a more and more immersive customer experience, whether they shop for their occasional practice of sport or for their needs as professional athletes. The investment in new platforms such as Apple Vision Pro will enable customers to experience Decathlon in entirely new ways, both at home and in stores. This app represents the first example of DECATHLON’s promise to embark customers into a whole new world of possibilities.

Barbara Martin Coppola, Chief Executive Officer of DECATHLON, says: “We are thrilled to be proposing such a unique and immersive experience to our customers on the Apple Vision Pro. We’re going one step further in our commitment to innovating the world of modern sport. Customers can step inside our tents or check out our new bikes in 3D from the comfort of their own home - a revolution in the shopping experience. What comes next is bound to be exceptional, as we continue to accompany people in their sporting experiences in new and exciting ways.”

Available in the U.S. from February 2nd, the app will continue to be updated over time.

DECATHLON is the world’s largest sporting goods retailer, with over 1,700 stores and 105,000 teammates in more than 70 countries. With its integrated business model, DECATHLON specialises in the creation and production of innovative sporting goods designed to delight and move people through the wonders of sport all around the world.