Innovative
design
Technical
innovation
Responsible
innovation
Usage
innovation
Innovation at Decathlon
At Decathlon, innovation is at the heart of product design and the challenge of offering new solutions to customers is constant. This goal is part of the philosophy of making sport accessible to all and motivates teams to use new materials & technologies and to imagine new designs. Respect for the environment is at the heart of research, which aims to facilitate participation in more than 80 sports.
-
850 product
engineers - 300 designers
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1 R&D Centre:
Sports Lab -
65 patents registered
in 2019
The Reveal, award for innovation
To make this momentum concrete, Decathlon has set up “Reveal Innovation”, an annual event aimed at presenting its most significant innovations, some of which have changed and modernised the practices of hundreds of athletes! Over the past year, the “Reveal” format has been redesigned in a more digital form, in order to be accessible to as many people as possible. After a initial long list, 16 products, divided into four categories were, this year, presented during an internal ceremony on 21 October 2021.
The 4 Categories of Reval Innovation 2021
Innovative
designTechnical
innovationResponsible
innovationUsage
innovation
Innovative design
Design at the service of sport
In this first category, "Innovative Design", it is the design that is put forward. Regardless of a daring aesthetic the product must serve a real usage. It is where the unique technical aspects flourish and benefit the athlete that will be recognised. In this category thereofre the balance of looks and practicality are rewarded: design at the service of sport!
Technical innovation
The Combination of
Technology and Sport
Via this category, we set off to discover the different paths taken by design teams in terms of the use of technologies. The “Tech Innovation” category, as its name suggests, aims to reward the most daring innovations in terms of the use of materials, specific components, adapted and innovative systems. Well-thought-out products, technically meeting the needs of athletes and offering new practice habits.
Responsible innovation
Acting on our
environmental impact
At Decathlon the ambition, by 2026, is for 100% of products to feature“eco design”, with less impactful materials and manufactured with less energy-consuming processes. It is because these issues are at the heart of our strategies. design that we have decided to dedicate a Reveal category to it. The “Responsible Innovation” category aims to highlight products with an extended lifespan, inviting a more responsible lifestyle and with a reduced environmental impact more than 20%.
Usage innovation
Do things differently,
shake things up
The category, "Usage Innovation", aims to broaden the horizons of athletes by offering them something new in their sport. Decathlon designers have thought about how to better facilitate use, modernise habits and allow a change in the way athletes perform. We break the routine with more suitable products, providing more fun, more sensation, greater ease and allowing athletes to push the limits ...
2021 Winners
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Innovative
design
More
informationKIPSTA
TRCM Kompressor boots
Designed for amateurs, worn by pros
More information
KIPSTA
TRCM Kompressor boots
These high performance football boots are the result of a patented and exclusive design. They feature an injected sole and a thermocompression process, truly unique in the market. It is produced in a workshop in Nantes, France, and is guaranteed for 10 years against detachment between the upper and the sole.
- 3 and a half years
of research
and development - 35 prototypes
- 100% recyclable
Available online 2022, for more information please contact us
recommended retail price (in France, for other countries please contact us) 89€
- 3 and a half years
-
Innovative
design
More
informationITIWIT
Stand Up Paddle
The most compact SUP ever imagined
More information
ITIWIT
Stand Up Paddle
A stand up paddle (SUP) takes up a lot of space on a car roof or in a boot. Thanks to the latest ITIWIT innovation, it is possible to pack four folded SUPs. Ultra compact, it is easily transportable: car, bike, or public transport: no more limits. This 9 kg SUP ensures optimal glide quality thanks to a pointed, versatile shape suitable for cruising and small waves. It features sturdy and impact resistant Dropstitch & Bonded PVC technology. Bonus: The foam reception comfort provides perfect grip. No more small car boots stopping you from taking the waves!
Available now in store in three sizes: S, M, L
recommended retail price starting at 250€
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Technical
innovation
More
informationQUECHUA
Roof tent
Head in the stars
More information
QUECHUA
Roof tent
The Quechua tent saga continues! This wallet roof tent is the first that deploys "instantly" and adapts to a lot of models of vans. It promises total freedom and to experience new adventures. Comfortable, it is equipped with Fresh & Black technology, with an integrated mattress.
- 2 years of development
and testing
Available online from April 2022
recommended retail price 990€
- 2 years of development
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Responsible
innovation
More
informationB’TWIN
Cargo bike
Transport your life by bike
More information
B’TWIN
Cargo bike
This cargo bike required three years of team development. It facilitates mobility and the life of the city dweller thanks to its large transport capacity. Additionally it is compatible with many accessories. Easy to use, it is equipped with a starting aid trigger and facilitates starting stability. Hydraulic disc brakes provide optimum braking. Safety is also ensured thanks to a retaining bar positioned on the rear luggage rack. A must for city dwellers.
Available 2022
recommended retail price 2700€
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Usage
innovation
More
informationTAMAHOO
Windsurf 100
Freedom to ride the wave
More information
TAMAHOO
Windsurf 100
A revolution in learning to windsurf: The WINDSURF 100 makes it easy to discover the joys of windsurfing! The sail and board are 100% inflatable and can be folded into a large backpack. It is the most compact product on the market. The innovation also lies in the total symmetry of the board and the rig. The promise of being able to surf without constraints and with maximum enjoyment!
Available in store now
recommended retail price starting at 300€
The recap
United PR
