Co-creation, at
the heart of the Sailing Lab
Co-creation
At Decathlon
At Decathlon, feedback from users is essential. The opinions expressed via reviews or face to face in store feeds the design teams. Even before products are put on the shelves, Decathlon also involves users through its co-creation platform, this facilitates testing of products that are either totally new or the next iteration in a design.
The objective: to co-create together products that are ever more efficient, accessible and adapted to the needs and desires of each individual.
Co-creation
At Tribord
With its large windows that let in light, the Sailing Lab gives sailors a chance to be “behind the scenes” so that they can imagine, exchange ideas, design and co-create the products of tomorrow.
The brand's main aim in setting up in La Rochelle is to be as close as possible to the enthusiasts, but also to the experts in the nautical world, such as CodeZéro.
All information on the Sailing Lab events (visit, conference, product tests, round table, etc.)
can be found on Decathlon Activities
Our objective is simple: to get closer to the people who practice sailing by setting up in La Rochelle, and to co-design our products with enthusiasts of all levels. We want to connect with experts through practical experience, exchanges and workshops. We also want to accelerate innovation. To do this, we will seek inspiration through the events we will organise in the Sailing Lab. All the know-how of the Rochelais ecosystem will allow us to manifest all the innovative ideas and to design products that are ever more technical and efficient.
Guillaume Cuttili
Director of the Sailing Lab
Concrete examples
- Tribord x SNSM
- Tribord x FFV
- Tribord x Yannick Bestaven
Tribord x SNSM
Partnership with the SNSM
Tribord has chosen to combine its expertise with that of the Sauveteurs en Mer (SNSM), a lifeguard association, to promote safety among sea users and to meet the safety requirements of the SNSM.
This partnership is particularly focused on drowning prevention and co-creation of products. The first product resulting from the collaboration between the two entities is the OFFSHORE 180N lifejacket and lanyard.
± 30
prototypes
were made to arrive
at the final version of this waistcoat.
± 100
rollover tests
were carried out.
2000
hours of work
to develop the waistcoat.
Tribord x FFV
Partnership with the French Sailing Federation
The French Sailing Federation and Tribord signed an agreement last February for the 2021-2024 Olympiad. This agreement, based on a common vision of the development of sailing, aims to facilitate the practice of sailing and will notably allow the co-creation of adapted products.
Along with the entire Maître CoQ sailing team, we are delighted to be associated with Tribord I Décathlon, a dynamic brand, which, like us, is focused on performance and is constantly challenging itself to meet the needs of its customers. In addition to the classic clothing that an equipment manufacturer provides to a team, we co-design the entire range. As sailors, we actively collaborate with the Tribord R&D teams to develop products that are best suited to offshore sailing. There is an incredible amount of emulation within the new Tribord Sailing Lab, which is galvanising and stimulating. I am delighted that Tribord has chosen to set up in La Rochelle, the home port of our IMOCA Maître CoQ and of my company Watt & Sea. This beautiful building in the heart of the port of Les Minimes is a strong sign that our town has many assets in the nautical sector in the broadest sense.
With Tribord, we will be leading the Vendée Globe 2024 campaign and all the races in between. The promise of great stories to live together that we want to share with as many people as possible!
Yannick Bestaven
